Thursday, June 23, 2011

Jason Derulo - Marketing Wiz

If you look at the picture in this post there is a fair chance you don't know who it is (okay, you probably know because of the title of the post, but imagine it wasn't there, then would you know?). It's fair, Jason Derulo hasn't reach superstar level despite having a few hits.

We are now playing his latest song "Don't Wanna Go Home" and I realized when listening to it why Jason Derulo is a genius. He alerts you to who is singing the song on every track he puts out. Each one somewhere near the beginning has this line, "It's Jason Derulo."

This is a good idea to get your name out there. I think he should reiterate the point at the end though in case people really enjoyed the track. Something like, "Again, that's Jason Derulo."

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